Mattus Fine Art Privacy Notice

Effective Date: July 1, 2026

Introduction

Mattus Fine Art ("Mattus Fine Art," "Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Notice describes how we collect, use, disclose, store, protect, and otherwise process personal information when you visit or use our websites, online stores, learning platforms, membership areas, social media pages, or any other online properties owned or operated by Mattus Fine Art (collectively, the "Websites"), or when you purchase or use any of our products or services (collectively, the "Services").

Mattus Fine Art is the parent company and legal operating entity of the following brands:

Mattus Fine Art
Mindful Artist Academy
Tiani's Handmade

Unless otherwise stated, this Privacy Notice applies to all Websites, Services, products, memberships, educational programs, digital downloads, physical products, online communities, customer accounts, and transactions conducted through Mattus Fine Art and its brands.

By accessing our Websites or using our Services, you acknowledge that you have read and understand this Privacy Notice.

1. Scope of this Privacy Notice

This Privacy Notice applies to all personal information collected through:

The Mattus Fine Art website;
Mindful Artist Academy;
Tiani's Handmade;
Online stores and shopping carts;
Digital courses and educational platforms;
Memberships and subscription services;
Email newsletters;
Customer support communications;
Social media pages operated by Mattus Fine Art;
Online forms and surveys;
Digital downloads;
Handmade product purchases;
Artwork purchases and commissions; and
Any current or future Website or Service owned or operated by Mattus Fine Art.

This Privacy Notice applies whether you are browsing our Websites, creating an account, making a purchase, enrolling in a course, subscribing to a membership, requesting information, participating in an online community, or otherwise interacting with our business.

This Privacy Notice does not apply to third-party websites, platforms, applications, or services that are not owned or controlled by Mattus Fine Art, even if they are linked from our Websites.

2. Personal Information We Collect

Depending upon how you interact with our Websites and Services, we may collect the following categories of personal information.

A. Contact and Identification Information

This may include:

Full name;
Email address;
Telephone number;
Billing address;
Shipping address;
Country, state, or province;
Recipient information for gifts or shipments.

B. Account Information

If you create an account, membership, or student profile, we may collect:

Username;
Password (stored in encrypted form by our service providers where applicable);
Profile photograph;
Biography or profile information;
Time zone;
Language preferences;
Membership status; and
Account settings.

C. Payment and Transaction Information

Payments for all products and Services offered through Mattus Fine Art, Mindful Artist Academy, and Tiani's Handmade are processed by or on behalf of Mattus Fine Art through secure third-party payment processors.

We may collect transaction information including:

Products or Services purchased;
Subscription or membership information;
Order history;
Payment confirmations;
Billing records; and
Shipping information.

Mattus Fine Art does not store complete credit card or debit card numbers on its own servers.

D. Device and Technical Information

We may automatically collect information including:

IP address;
Browser type and version;
Device type;
Operating system;
Internet service provider;
Device identifiers;
Date and time of access;
Pages visited;
Referring website;
Clickstream information; and
Website usage statistics.

E. Communications

We collect information that you voluntarily provide when you:

Contact customer support;
Complete contact forms;
Join our email list;
Submit reviews or testimonials;
Participate in surveys;
Comment on social media;
Send emails; or
Otherwise communicate with us.

F. User Content

If you voluntarily submit photographs, artwork, testimonials, reviews, comments, project images, or other content through our Websites, memberships, or social media pages, we may collect and process that information in accordance with this Privacy Notice and our Terms and Conditions.

3. How We Use Your Personal Information

Mattus Fine Art uses personal information for legitimate business purposes, including:

Processing purchases and payments;
Shipping physical products;
Delivering digital products;
Administering memberships and subscriptions;
Providing online courses and educational services;
Creating and maintaining customer accounts;
Providing customer support;
Responding to inquiries;
Sending order confirmations and shipping updates;
Sending newsletters and marketing communications where permitted by law;
Improving our Websites, products, and Services;
Personalizing your customer experience;
Preventing fraud and unauthorized activity;
Maintaining the security of our Websites and Services;
Complying with legal obligations; and
Protecting the rights, safety, and property of Mattus Fine Art, our customers, and others.

We will only use your personal information for purposes compatible with those described in this Privacy Notice or as otherwise permitted or required by applicable law.

4. How We Share Personal Information

Mattus Fine Art does not sell your personal information.

We may share personal information only as necessary to operate our business and provide our Services, including with:

Service Providers

Third-party companies that assist us with website hosting, payment processing, email communications, shipping, analytics, customer support, marketing, cloud storage, and other business operations.

Payment Processors

Secure payment providers that process transactions on behalf of Mattus Fine Art.

Shipping Providers

Carriers and fulfillment partners responsible for delivering physical products.

Professional Advisors

Attorneys, accountants, auditors, insurers, and other professional advisors who assist Mattus Fine Art in operating its business.

Government Authorities

When required to comply with applicable law, court orders, subpoenas, regulatory requirements, or to protect our legal rights.

Business Transactions

If Mattus Fine Art is involved in a merger, acquisition, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

5. Cookies and Similar Technologies

Our Websites use cookies, pixels, web beacons, and similar technologies to improve functionality, analyze Website performance, remember user preferences, maintain security, and provide a more personalized experience.

These technologies may collect information such as:

Browser type;
Device information;
IP address;
Pages viewed;
Time spent on pages;
Referral sources;
Session information; and
Other technical usage data.

We may also use cookies and similar technologies to understand how visitors use our Websites, improve our Services, measure the effectiveness of marketing campaigns, and provide relevant content where permitted by applicable law.

You may control cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of our Websites.

Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device.

6. Legal Bases for Processing Personal Information

Where required by applicable law, including the General Data Protection Regulation ("GDPR"), Mattus Fine Art processes personal information only when a lawful basis exists.

Depending on the circumstances, we may process your personal information based upon one or more of the following legal bases:

Performance of a Contract

We process personal information when necessary to provide the products or Services you have requested, including:

Processing purchases and payments;
Delivering digital products and physical goods;
Administering memberships and subscriptions;
Providing online courses, workshops, and educational programs;
Responding to customer service requests; and
Managing your account.

Legitimate Business Interests

We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. These interests include:

Operating and improving our Websites and Services;
Maintaining website security;
Preventing fraud;
Analyzing Website performance;
Developing new products and Services;
Managing our business operations;
Protecting our legal rights; and
Communicating with our customers.

Legal Obligations

We may process personal information when necessary to comply with applicable laws, regulations, court orders, subpoenas, governmental requests, tax obligations, accounting requirements, or other legal processes.

Consent

Where required by applicable law, we rely on your consent to process certain personal information, including certain marketing communications and non-essential cookies. You may withdraw your consent at any time; however, doing so will not affect the lawfulness of processing that occurred before consent was withdrawn.

7. Data Retention

Mattus Fine Art retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Notice or as otherwise required or permitted by applicable law.

Retention periods may vary depending upon:

The type of information collected;
The nature of the products or Services provided;
Legal, tax, accounting, and recordkeeping obligations;
Ongoing customer relationships;
Dispute resolution requirements; and
Protection of Mattus Fine Art's legal rights.

When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of the information in accordance with applicable law and our internal record retention practices.

8. Data Security

Mattus Fine Art implements reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

These safeguards may include:

Secure website connections (SSL/TLS encryption);
Password-protected administrative systems;
Limited access to personal information;
Secure third-party payment processors;
Secure cloud storage providers;
Routine software updates; and
Other commercially reasonable security measures.

Although we strive to protect your personal information, no method of transmitting information over the Internet or storing electronic data can be guaranteed to be completely secure.

Accordingly, Mattus Fine Art cannot guarantee absolute security and disclaims any warranty that personal information will be completely protected against unauthorized access, cyberattacks, or other security incidents beyond our reasonable control.

If we become aware of a data breach involving personal information, we will respond in accordance with applicable law, including providing any required notifications.

9. Children's Privacy

Our Websites and Services are intended for individuals who are at least eighteen (18) years of age or who are using our Services under the supervision of a parent or legal guardian.

We do not knowingly collect personal information directly from children under the age of thirteen (13) in violation of applicable law.

If we become aware that personal information has been collected from a child under thirteen (13) without appropriate parental consent where required, we will promptly delete that information.

Parents or legal guardians who believe their child has provided personal information to Mattus Fine Art may contact us using the information provided at the end of this Privacy Notice.

10. Your Privacy Rights

Depending upon your location and applicable law, you may have certain rights regarding your personal information.

These rights may include the right to:

Request access to the personal information we maintain about you;
Request correction of inaccurate or incomplete personal information;
Request deletion of personal information, subject to applicable legal exceptions;
Request that we restrict certain processing activities;
Object to certain processing activities;
Request a copy of your personal information in a portable format where applicable;
Withdraw consent where processing is based upon consent; and
Opt out of certain marketing communications.

Mattus Fine Art will respond to verified privacy requests within the timeframes required by applicable law.

To help protect your privacy and security, we may request information necessary to verify your identity before processing your request.

Certain legal exceptions may limit our ability to comply with some requests. Where permitted by law, we will explain the basis for any denial.

You may opt out of receiving promotional emails at any time by selecting the "unsubscribe" link contained within our marketing emails or by contacting us directly. Please note that you may continue to receive transactional or legally required communications related to your purchases, memberships, subscriptions, or account.

11. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws, including, where applicable, the right to:

Know whether we process your personal information;
Access the personal information we maintain about you;
Correct inaccurate personal information;
Request deletion of personal information, subject to legal exceptions;
Obtain a portable copy of certain personal information;
Opt out of certain targeted advertising activities or the sale or sharing of personal information, where applicable; and
Appeal certain decisions regarding privacy requests where required by law.

Mattus Fine Art does not sell personal information for monetary compensation. We also do not knowingly sell or share the personal information of minors where prohibited by law.

If you are entitled to exercise privacy rights under applicable state law, you may submit a request using the contact information provided at the end of this Privacy Notice. We will respond within the time periods required by applicable law.

Mattus Fine Art will not discriminate against you for exercising your privacy rights.

12. International Visitors

Mattus Fine Art is located in the United States.

If you access our Websites or Services from outside the United States, you understand that your personal information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

These countries may have privacy laws that differ from those in your country of residence.

Where required by applicable law, Mattus Fine Art will implement appropriate safeguards designed to protect personal information transferred internationally.

By using our Websites or Services, you acknowledge and consent to these transfers where permitted by applicable law.

13. Third-Party Websites and Services

Our Websites and Services may contain links to third-party websites, applications, payment processors, social media platforms, or other online services that are not owned or controlled by Mattus Fine Art.

This Privacy Notice applies only to the Websites and Services operated by Mattus Fine Art.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services before providing personal information.

14. Changes to This Privacy Notice

Mattus Fine Art may update or modify this Privacy Notice from time to time to reflect changes in our business operations, products, Services, legal obligations, or applicable law.

When material changes are made, we will revise the Effective Date shown at the beginning of this Privacy Notice and provide additional notice where required by applicable law.

Your continued use of our Websites or Services after an updated Privacy Notice becomes effective constitutes your acknowledgment of the revised Privacy Notice.

We encourage you to review this Privacy Notice periodically to remain informed about our privacy practices.

15. Contact Us

If you have any questions about this Privacy Notice, our privacy practices, or wish to exercise any privacy rights available to you under applicable law, please contact us:

Mattus Fine Art

Parent Company of:

Mattus Fine Art
Mindful Artist Academy
Tiani's Handmade

12906 Tiger Lilly Ct.
Clermont, Florida 34711
United States

Website:
www.mattusfineart.com

Email:
[email protected]